Job Offer: Associate Campaign Management:Job description:
Job Description Greetings from Indegene Private Limited !! Designation: Associate Campaign Management practice: 1-3 Years Job location: Bangalore suitable education Graduate Job Description » Lead design and development of customer journeys on marketing automation platforms. » capability to understand clients business objective and come up with a good campaign plan proposal that includes various options for audience creation, journey and content. » Ask right questions and help clients come up with unambiguous campaign objectives. » Present information in a crisp and business friendly manner (good presentation skills PowerPoint). » Collaborate with project management, content, data engineering and analytics teams in designing campaigns, finalizing assets and other operational activities. » Lead and nurture a team of campaign developers while maintaining operational excellence across all email/campaign projects. » Drive innovation and thought leadership abilities in the field of marketing automation and multichannel marketing. » Critically analysing campaigns and identifying gaps in technical set up. » Leverage past practice and come up with robust QA processes for campaign testing. » skills in creating significant cross-channel campaign performance dashboards (in SFMC, Adobe, or externally) to report integrated campaign performance Help business in deriving insights located on metrics reported in campaign dashboards. Desired Profile » Demonstrate good knowledge of multi-channel marketing campaigns business processes (pharma practice would be a big plus). » Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. » capability to look at bigger picture (while talking to clients) and at the same time be detailoriented (while working with internal team). » Should be SME in audience management, content builder, journey builder and performance management of MCM campaign (email + other integrated channels such as Tele, Website and Social) » Exposure to multiple marketing automation platforms like SFMC and Adobe campaigns, Marketo, etc. » Good knowledge of domain and IP management for Email Engines. » Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs. » Strong practice in SQL and excel is a MUST Should have at least 4 years of practice in managing and executing campaigns (overall 6-8 years of work ex.) and at least 3-4 years of practice in a client facing function. » B. Tech/MBA with 6-8 years of total industry practice (Pharma practice will be a plus) 3-4 years of client facing solutioning /consulting practice on MAP SFMC or any marketing automation/CRM platform in general Has practice in managing a campaign execution technical team (a team of SFMC tech guys). » capability to set up campaign development and QA processes is preferred. Regards, HR. Other details » Department: Marketing / Communication Marketing / Communication » Business Sector: Medical / Healthcare Medical / Healthcare » Special Skills: online campaign management, online campaign management, mcm, mcm, performance management, performance management, sql, sql, campaign management, campaign management, campaign plans, campaign plans, advertising operations, advertising operations, campaign development, campaign development, campaign execution campaign execution » Other Special Skills: audience management, audience management, campaign campaign Recruiter details »Employer's name Indegene Private Limited »Company Description: Indegene is a specialized healthcare solutions company with a unique blend of life sciences domain skills and state-of-the-art technological capabilities. Headquartered in Bengaluru, with offices across the world, Indegene is a partner to most of the world’s Top 25 pharma companies, helping transform their commercial and medical operations. Indegene has a strong and established business providing full spectrum of business solutions for clinical, regulatory, safety, and medical affairs of life sciences (pharmaceutical, devices, and biotech) companies worldwide from early drug development to mature products. Much like the commercial space, the R&D/medical side of pharma/life sciences is undergoing transformation at a variable pace across the industry. Medical organizations are increasingly looking to drive efficiencies and productivities in almost all areas of traditional work streams that are human/capital time intensive while retaining high compliance to regulatory requirements. Indegene has always been known for its strong domain skills and is now driving for differentiated results (reduced time-to-agency, enhanced productivities and efficiencies, and higher accuracy and compliance) by disrupting the status quo in contextualizing contemporary modern technologies (AI, ML, NLP) for life sciences by leveraging this skills. Operations: With over 11 offices across the globe in the US, UK, China, Canada, Singapore, Ireland, and India, Indegene can partner globally with clients; leverage a global talent pool consisting of clinicians, technologists, creative specialists, domain experts, and business process specialists; deploy global infrastructure assets; and harness global healthcare knowledge to deal with client challenges View similar jobs All Jobs by this recruiter
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