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Job Offer: Content Lead/ Manager:Classic Informatics

Job description:

Content Lead/ Manager

Ghaziabad, Delhi-NCR

Classic Informatics



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Job Description

Write superb content across channels, types and tones which drive engagement & potentially create the base of inbound marketing.
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost.
this function requires a brand publisher mindset: the create the content our audience is seeking and then to optimize the path to conversion.
Editorial requirements include basic SEO knowledge, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
The candidate must understand the best practices of the main social media channels, which content and approaches work on each and why & create and drive powerful social media campaigns.
Measurement and optimization of the content located campaigns will be required on a regular and continuing basis through effective knowledge & reporting of Marketing analytics through software like SEMRush, Google Analytics, Google Search Console.
Executive presentations on the campaign strategies and results will be required.
Management of all creative resources including designers, writers, and other agency personnel.
Liasion with all creative resources including designers, writers, and other agency personnel. Integration of content programs with brand campaigns to drive brand to demand.
Integration of content programs with brand campaigns to drive brand to demand.
Executive presentations on the program approaches and results will be required.

Requisite expertise:
Creative thinking in content writing with attention to content practice from an end-user perspective
Marketing intelligence in content/growth-hacking to get things done. Need Somebody with First Time Right approach (FTR)
Must be self-managing with minimum handholding required. We are not looking to micromanage.
Must be responsible & accountable. The candidate must take full ownership of the KRAs assigned & deliver on KPIs.
We are a startup, so time-management expertise in order to deliver in a timely fashion under resource crunches & moderate to heavy workload are required.
capability to switch content styles located on assignment - Sales, marketing, PR, thought-leadership abilities & more.
capability to take up additional responsibilities whenever presented & taking initiatives.
Brilliant content writing expertise with a deep knowledge of marketing written content in significant channels & sources.
Superb hold on the English language as a whole (written & verbal expression).
Prior practice with writing about product startups, preferably B2B AND/OR prior practice with customer feedback/satisfaction/practice focused content (CX, NPS, feedback, surveys & more)
Basic content linked SEO/marketing expertise.
Proficiency with content processors such as MS Word, Grammarly, Google docs and other writing tools.
Basic to advanced social media marketing & engagement expertise.
expertise with tools like Canva, wireframing tools (Balsamiq, Google drawing etc.) to produce content outline & visual content directions.
practice with CMS like WordPress
practice with data analytics tools such as Google Analytics, Google Search Console to track content performance & reporting.
practice in writing about startups and entrepreneurial topics.

Company Description

Classic Informatics is a global web development and mobile apps development agency with over... 150 techies and designers on-board.  

Additional Information

Last updated:
. 11/08/2018
Employment Type:
. Full time
Employment type:
. Permanent
Vacancies:
. 2
Minimum practice:
. Between three and five years
suitable education
. Compulsory Education
Job Category:
. Jobs in Content / Edition / Journalism

Skills:

Job Category:  [ View All Jobs ]
Language requirements:
Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Delhi-NCR, Ghaziabad Uttar Pradesh
Address: Ghaziabad
Company Type Employer
Post Date: 08/11/2018 / Viewed 1 times
Contact Information
Company: Classic Informatics


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